What We Can Learn From Google Compare

“The Google Compare service itself hasn’t driven the success we hoped for.” Google Compare announced in an email to its partners that it would be shutting its insurance and financial products comparison service tools in the U.S. and U.K. as of March 23. The lack of traction in both usage and revenue generation were named as two key reasons. Those were the headlines across the industry this week. So Google Compare is done – for now.

via Insurance Thought Leadership

What We Can Learn From Google Compare

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